Although it doesn't seem like this at the time, the more you door knock, the more comfortable it becomes. When you start door knocking and that seller opens the door, you are out of your comfort zone. One sure way to struggle in real estate is to stick in your comfort zone. In real estate, there are activities that push us out of our comfort zone. Try this and you will in real estate or anywhere in life when you are struggling with the fear of rejection.Įxposure therapy with the elastic band technique: In doing this, you shift the pressure away from getting lead, appointment, sale, etc, and the only thing you value is the fact that you did the action. This can be used in any area of real estate like cold calling, open houses, door knocking or asking for referrals.Ĭhange your mindset from focusing on the result to just focusing on the action. Instead of being proud of the effort we put in, we come down on ourselves for not getting a listing appointment. There are two solutions we use to overcome the fear of rejection with door knocking:įocus on the action instead of the result.Įxposure therapy with the elastic band technique.Īs a real estate agent, naturally, tie ourselves to the result. When someone answers the door you reach into your pock for that stack of business cards only to have the door slammed on your face, you can get done on yourself. We crave acceptance and dread being left out of the group. The reason most of us fear rejection in real estate sales is or human nature. But there is a solution, but it takes effort. The thought of going door to door spooks most real estate agents and salespeople out. When you approach door knocking with a focus on building relationships, the fear of rejection falls away and you will be generating listing appointments before you know it.ĭon't be too hard on yourself. Naturally, we have a fear of rejection and the thought of approaching doors to knock on is enough to drive real estate agents in the other direction.įear not, you will have no problem starting to knock on doors with this lead generation tip. The problem is it's not the most comfortable practice and we don't know what we should use as a handout. This face to face method has been used by REALTORs® for years. REALTOR® Door Knocking Script and Handoutsĭoor knocking in real estate can be a top way to start generating seller leads fast.
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